| 释义 |
motivational researchn.（名词）- Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research 动机研究：对消费者作出的决定的动机所进行的系统分析，尤其被广告商和市场调查员用来评估消费者对产品和服务的态度 也作 motivation research
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